Source: makeherup.com

Gisele’s role as the newest MAX Factor

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face represents an exciting new expression of the brand’s long-standing heritage of putting modern, fashion-forward makeup looks within reach for all women with its line of professional quality products. She will begin to appear in the ad campaign for Lipfinity Lip Collection brite lucas charles

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and ColorGenius Face Collection in October.

In addition to launching Gisele, MAX Factor is celebrating their 100th anniversay in early 2009. Mr. Max Factor, the father of modern makeup, revolutionized the concept of beauty 100 years ago on the Hollywood movie lots with the creation of his iconic makeup line. Designing looks for Joan Crawford, Bette Davis, Rita Hayworth and Katherine Hepburn, he transformed the leading ladies of his era.

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Thanks Rena

Source: makeherup.com

I’ve had a tube of Max Factor Eyeshadow Duo kicking around in my drawer for awhile. I just couldn’t work up the courage to try it since I was so sure I would hate it. Finally yesterday I decided to try it since I had a little extra time to wash my face and start over if needed.

I am not sure why I was so scared I think I was under the impression it would come out like a Crayola marker on my eyes. I was really surprised how easy and light it came out with a really smooth powder, it was so easy to apply and the color pigment is amazing. The tube I had was the Brassy Berry shade the golden color is PERFECT for summer and the berry color was surprisingly pretty and mellow. The applicator tip made the shadow super easy to work with and the color really stayed true.

Vivid Impact Eyeshadow Duo

Sweep on this loose powder eye shadow for a subtle shimmer or lay it on thick for a metallic effect. The couture-color combinations let you create vibrant shadow effects with the brilliant artistry of a pro.

$7.00 Max Factor Vivid Eye Shadow Duo

Source: talkingmakeup.com

Accoriding to a Max Factor press relaese that was sent to Talking Makeup, red rules! We’ve seen bold, red lips on runway models all over the world this season. While some might say it’s a tribute to Valentino’s signature red-lip look and his 45 years of style celebration in Rome, we think it’s because it keeps the guys guessing what we’re up to. 

MAX Factor celebrity makeup artist Pat McGrath says that putting away the pensive pinks in favor of confident crimsons “makes you look so sexy and dangerous at the same time” (Cosmopolitan, September, 2007). To get your sexy/dangerous red vibe on, start with a visit to MAX Factor Lip Service at the link below and power up your pout with a sexy shade of scarlet. Then gloss it to the MAX. Fierce!

http://maxfactor.com/user/get/lip_main.do

Win a day of pampering!

Whether you’re naughty or nice — or a little of both — a diva needs her downtime! Enter the MAX FACTOR GUILTY PLEASURES SWEEPSTAKES and let us lavish you with a full day of pampering at the spa and a $500 shopping spree.

Celebrate endless possibilities, naughty or nice, with the entire MAXalicious lip gloss collection. Finally, it’s a box of deluxe chocolates to indulge your guilty pleasures. Enter to win today! Last day to enter: October 15, 2007.

http://www.maxfactor.com/user/get/news_offers/maxalicioussweeps.do

Source: via Max Factor press release.

Source: talkingmakeup.com

You can now Maximize your eyes and get a year’s supply of Max Factor new Lash Perfection Waterproof Mascara.  And maybe you too can get Carmen Electra’s sexy look.   For more details to how to enter Max Factor’s Maximize Your Eyes Sweepstakes visit Max Factor site today or click here! 

Max Factor Lash Perfection Waterproof Mascara is a volumizing mascara.  You can apply this mascara easily with its flexible iFX brush.  What you get is fabulously defined lashes from root to tip, including the hard–to–reach inner and outer corners of the eye.  Lashes that look long and full. Beautifully framed eyes.  Max Factor Lash Perfection Waterproof Mascara comes in two shades:  705 Rich Black, 706 Black Brown.  Cost:  Under $10.

Source: talkingmakeup.com

In 2005 Carmen Electra became the new face of Max Factor makeup line.  The Max Factor brand was founded in 1909 by the makeup artist to the stars Max Factor.   Mr. Max Factor was linked with many celebrities and was a pioneer in developing the celebrity endorsement concept, beginning with Clara Bow in the 1920s. Since then, stars including Rita Hayworth, Marilyn Monroe, Jean Harlow, Jaclyn Smith and Denise Richards all represented the brand.  Max Factor was the one who decided to turn Jean Harlow to platinum blonde in the 1930’s which revolutionized her career. 

 
The Max Factor makeup line is used by many Hollywood makeup artists on movie sets such as the: Aviator.  The makeup brand is known for its long lasting properties and is perfect for long movie shoots.  Max Factor Lasting Performance Liquid Makeup that stays on as long as 8 hours is a good example.  This amazing foundation creates a natural finish that won’t streak, smudge, slip, or transfer to your clothes.  Max Factor Lasting Performance Liquid Makeup is specially formulated so it’s light and non-greasy and it won’t clog your pores.  It is also fragrance free and perfect for sensitive skins. And the price is right under $20. 

Carmen Electra who recently announced her divorce from husband Dave Navarro, is rumoured to launch her casual clothing and Lingerie line.  Carmen currently trying to decide on a name for the line. The Carmen Electra clothing and lingerie line will also include a perfume.  We can’t wait!