ColorOn Professional Signs With Sephora
Source: talkingmakeup.com
Start-up cosmetic company ColorOn Professional announced a partnership with Sephora to create a unique “EyeEnvy” makeup collection. Available exclusively at Sephora, ColorOn’s EyeEnvy will debut on Sephora’s website in June, with a major launch across the U.S and Canada.
Irina Iosilevich is the inventor of the patented makeup applicator, professional makeup artist and President and Creative Director of ColorOn Professional
“This is one of the goals we’ve been working toward from the outset,” says Irina Iosilevich, inventor of the patented makeup applicator, professional makeup artist and President and Creative Director of ColorOn Professional. “Creating a new palette of colors exclusively for Sephora is an amazing reward for our dedication and belief that we could make this dream of mine a reality.”
“Irina started with the belief that if she could invent a way for women to easily and quickly apply professional-quality, multi-tonal makeup, they would feel and look more beautiful,” says Edward Eberts, ColorOn Professional’s CEO and rainmaker. “I saw in her invention the potential to create a brand that would revolutionize the makeup industry. That looked like a very good investment!”
The South Florida-based company debuted its eye shadow applicator line nationally last Fall, and sales have steadily increased as beauty bloggers and the glossy fashion magazines (InStyle, Glamour, Elle and Cosmopolitan) took notice of colorOn. Sixteen years after patenting her idea, Irina saw her colorOn product hit the “big time” this award season with appearances in the gift lounge at the SAG Awards, in the gift bags for the performers and presenters at The GRAMMY Awards, and featured in a red-carpet segment on E! Entertainment Television preceding the Academy Awards.
What Irina dreamed and invented was a way for women to get ready to go in the blink of an eye shadow! The oval-shaped colorOn eye shadow appliqués feature the most diverse array of colors and designs, are hypo-allergenic, and made with pure minerals. In addition to the speed and ease of application, once the wearer sets the creamy, blendable shadow with the included setting powder, the colorOn makeup will wear all day and night without smudging or creasing.
Talking Makeup will keep you posted about the ColorOn Professional launch in Sephora this coming June.
For more information about ColorOn…Professional visit their website here!
